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Music Video Theorists

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 5 Aspect of Music Video by Andrew Goodwin: Thought through beat (seeing what the lyrics mean in your head) Relationship between the song and the visuals Narrative and performance of the song Technical aspect of a music video Star image (protagonist), lots of camera shots making him/ her the centre of attention. Roland Barthes Codes:  Roland Barthes said that texts may be open or closed, he narrowed down the action of the text into five different codes, which are included into any narrative, this includes music narrative videos. The five codes are: The Hermeneutic Code — this is seen as the voice of truth. it is the way the story avoids telling the truth or letting slip of the facts. This is to drop clues throughout the video to help create a sense of mystery, which ultimately makes the video a lot more interesting, and gives it more talkability. The Enigma — This is the empirical voice. this is to give the audience a cliffhanger, it is used to build up tension and keep the au...
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Shot ideas from Music Videos

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