Momina's Blog(A2)

 In the final edit we just added some more shots in between as some scenes felt a little too long and decreased the blur as sir had suggested.

 Today we showed some of our classmates and our media teacher our rough cut of the music video. We received some ideas from our classmates such as adding some extra shots to create a faster montage like edit and also our sir pointed out some weaknesses of our  music video. Sir Nadeem told us to tone down the blur affect that our editor Zara used while showing the flashbacks because it made it look more like out of focus. Other than that he told us that the music video was quite good just needed some final touches.

 This is the rough-cut of the music video. It still requires a lot of changes so this is not the final product. https://drive.google.com/file/d/14zvNgFftnepaTKphMTE3_n_9RhweVAOz/view?usp=drive_link

    INDICATES THE APLLICATION OF STRATEGIES Interaction and Engagement strategies:  ·        Merch: A franchise of products especially custom made for the artist fan. This would bring in a sense of ownership and form a connection between the artist and the fan . We incorporated this strategy by designing merchandise of our artist and posting it on social media for sale. ·        Fandom name: Naming the fans would bring in a sense of belonging and would make the fans feel connected not only with the artist but also with each other. We also thought of different names for the fandom such as Cave cubs, Cave kids, cave explorers. Decided on Cave cubs and used the term in multiple posts and stories. ·        Social media: watching the content and reacting and interacting with it would also be a way of interacting with the artist, furthermore the artist can also hold lives so live c...

 We decided for the release date of the first teaser to be 14th February. As this day is celebrated as the day of Love, we thought this would be the perfect time to announce a lovesick and heartfelt composition. Furthermore, The soft environment of this day serves as an excellent opportunity to announce our song. As the song itself is about incomplete love and the feelings of love, it would relate with a huge amount of audience who would be going through a similar loneliness on that day of love. This would also target a very inclusive audience who are especially looking for their loved ones and let them know they are not alone. As far as the marketing strategy is concerned,  creating suspense and expectations is the most important part, Hence I will be sharing sneak peaks and posters of the Music video to engage the audience. Furthermore, giving them the option of pre save will keep them interested. Then interactive content such as stories and selling merch would make them fee...

  INDICATES THE APLLICATION OF STRATEGIES ·        A logo and name for the artist. We created the logo and decided the name of the artist . ·        A specific genre or theme that the artist follows in everything (music, signature, outfits, MVs) ·        A consistent color palette . Purple, brown and black is our color palette . ·        Strong presence on social media i.e. active and interactive on social media. ·        Merch of the artist. Hoodies, bags, stickers of the artist. ·        Wide networking and collaborate with other artists. ·        Consistency with the work and stay in the industry. ·        Ethical and trustworthy i.e. stay out of controversies ·        Having some kind of slogan ...