Understanding the Music Industry(Research)

To shoot a music video suited according to the modern times, it is important to understand the trends of the music industry, what people like, who the target audience is and how to reach the maximum amount of the target audience in an appealing and effective way.

Music Industry: The music industry consists of the individuals and organizations that earn money by writing  songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, represent and supply music creators.

In modern times a lot of different genres of music have some into being and each has its own distinguished style, trends and target audiences. For instance, a pop music video will consist of loud colors fast paced editing and a lot of performance whereas Rock would have a darker theme with an edge to the mise-en-scene.

Before planning the production, first we have to identify the target audience, for instance if we are going for retro music or country than the target audience most probably will be adults whereas if we are going pop or punk then the audience would be young adults or teenagers. With the audience our marketing will vary too. For instance for  teenagers we will use social media to promote the music whereas for adults we might use broadcast and TV interviews.