Interaction and Engagement Strategies


 

 INDICATES THE APLLICATION OF STRATEGIES

Interaction and Engagement strategies: 

·       Merch: A franchise of products especially custom made for the artist fan. This would bring in a sense of ownership and form a connection between the artist and the fan. We incorporated this strategy by designing merchandise of our artist and posting it on social media for sale.





·       Fandom name: Naming the fans would bring in a sense of belonging and would make the fans feel connected not only with the artist but also with each other. We also thought of different names for the fandom such as Cave cubs, Cave kids, cave explorers. Decided on Cave cubs and used the term in multiple posts and stories.

·       Social media: watching the content and reacting and interacting with it would also be a way of interacting with the artist, furthermore the artist can also hold lives so live communication can take place between the artist and the fans. Creating content on Instagram such as teasers and reels, where fans could comment.


·       Interactive posts and stories on social media such as asking for feedback, releasing an unofficial sneak peek of a product, Q n A and polls, would increase the interest of fans as they will feel included and heard. We posted stories on the Instagram account including polls or QnAs so the fans could give their feedback.




·       Interactive live Concerts: Holding concerts would give the fans a chance to see their idol perform in real life and might even lead to some first-hand interaction between the artist and the fans. The artist would try to be more interactive with their fans like, reacting to their posters or taking their phone for selfies, etc.

·       Meet and Greets: This would assure a one-on-one moment of the fan with the artist and would make them feel closer to the artist.

·       Doing giveaways or contests on social media and rewarding fans with free tickets, merch, etc. Posted an announcement of choosing a random follower and reward them with free merch.

·       Fan site: Create the artists own website where fans can directly interact with the artist or interact with fan sites or fan pages to portray that there is no barrier between the artist and the fans. We created an interface of the artist where fan could go and create account and interact not only with the artists but the cave cubs too.



·       Pre orders of the album and the merch. Gave the option of pre order on all merch and along with it offered a surprise goodie.

Comments

Post a Comment

Popular posts from this blog

Shot ideas from Music Videos

Image
 Today in media class we were told to individually look at music videos and collect inspiration and  shot ideas from them.  Flashback shots : The main characters interest interest is crying and screaming on the main character whereas the main character is sitting and singing the song lyrics)- Another Love Close up tracking shot : Close up shot of the subject face while she is walking and singing the lyrics- Someone like you 360 Degree shot : Tracking shot of the subject then moves the camera around to show everything around the subject and then comeback on the subject back- Someone like you Burning candle : Burning candle shown at the start of the video. Candle goes off at the end- A thousand years Mid shot of the subject sitting on a rooftop- Summertime Sadness
Read more

Understanding the Music Industry(Research)

Image
To shoot a music video suited according to the modern times, it is important to understand the trends of the music industry, what people like, who the target audience is and how to reach the maximum amount of the target audience in an appealing and effective way. Music Industry: The music industry consists of the individuals and organizations that earn money by writing  songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, represent and supply music creators. In modern times a lot of different genres of music have some into being and each has its own distinguished style, trends and target audiences. For instance, a pop music video will consist of loud colors fast paced editing and a lot of performance whereas Rock would have a darker theme with an edge to the mise-en-scene. Before planning the production, first we have to identify the target audience, for instance if we are going for ...
Read more