Momina's Blog(A2)

 This is the rough-cut of the music video. It still requires a lot of changes so this is not the final product. https://drive.google.com/file/d/14zvNgFftnepaTKphMTE3_n_9RhweVAOz/view?usp=drive_link

    INDICATES THE APLLICATION OF STRATEGIES Interaction and Engagement strategies:  ·        Merch: A franchise of products especially custom made for the artist fan. This would bring in a sense of ownership and form a connection between the artist and the fan . We incorporated this strategy by designing merchandise of our artist and posting it on social media for sale. ·        Fandom name: Naming the fans would bring in a sense of belonging and would make the fans feel connected not only with the artist but also with each other. We also thought of different names for the fandom such as Cave cubs, Cave kids, cave explorers. Decided on Cave cubs and used the term in multiple posts and stories. ·        Social media: watching the content and reacting and interacting with it would also be a way of interacting with the artist, furthermore the artist can also hold lives so live c...

 We decided for the release date of the first teaser to be 14th February. As this day is celebrated as the day of Love, we thought this would be the perfect time to announce a lovesick and heartfelt composition. Furthermore, The soft environment of this day serves as an excellent opportunity to announce our song. As the song itself is about incomplete love and the feelings of love, it would relate with a huge amount of audience who would be going through a similar loneliness on that day of love. This would also target a very inclusive audience who are especially looking for their loved ones and let them know they are not alone. As far as the marketing strategy is concerned,  creating suspense and expectations is the most important part, Hence I will be sharing sneak peaks and posters of the Music video to engage the audience. Furthermore, giving them the option of pre save will keep them interested. Then interactive content such as stories and selling merch would make them fee...

  INDICATES THE APLLICATION OF STRATEGIES ·        A logo and name for the artist. We created the logo and decided the name of the artist . ·        A specific genre or theme that the artist follows in everything (music, signature, outfits, MVs) ·        A consistent color palette . Purple, brown and black is our color palette . ·        Strong presence on social media i.e. active and interactive on social media. ·        Merch of the artist. Hoodies, bags, stickers of the artist. ·        Wide networking and collaborate with other artists. ·        Consistency with the work and stay in the industry. ·        Ethical and trustworthy i.e. stay out of controversies ·        Having some kind of slogan ...

 As I was assigned with the task of creating and designing the social media page, I gathered inspiration from other artist's social media page and then I finally created the social media page. As of now I only posted 3 posts to introduce the artist, However we are working on a couple of teasers and posters for the page. Furthermore I am also working on some merch to post on social media. I was especially inspired by Blackpink's grid posting where they post a picture in 6 bits. Social media link:  https://www.instagram.com/_cavetown?igsh=Y3l2NnU5dmYweDVo&utm_source=qr                                                         

 So I created multiple logos of Cave town on Canva. Firstly, me and the group decided on the theme of Cave town which was dull brown colors and then searched through templates as well as taking inspo from google. I came up wit he the logos and shared them with the group and we all chose one. The logos i created were: We ended up going with the last logo, this was decide through discussion and everyone agreed that this looked the best and fit the theme well.

 We compiled the shots and decided the sequence by a meeting on a video call.